I read somewhere recently that, “Authenticity is the secret sauce to social selling.” We all know that people buy from resources they know, like and trust – but many individuals and organizations still have a really tough time telling authentic stories. I’ve been working on a few product launches lately, and one thing I’m focusing on is helping my clients be more candid in revealing who they are and how they think and feel so they can create true connections with their audiences.
One of the many things I’m asked to do as freelance copywriter is come up with a tagline for a new business. My heart just skips a beat when I get this request, as coming up with snappy one-liners is my jam!
If I had a dollar for each time I’ve been asked that question over the past 20 years, I’d be a very rich woman! It’s a question both new and seasoned marketers face every year when they put together their marketing budgets. My answer varies depending on who’s asking and what they’re selling, but since most of my clients operate in the B2B technology space, I’ll focus my response on that audience.