One of the many things I’m asked to do as freelance copywriter is come up with a tagline for a new business. My heart just skips a beat when I get this request, as coming up with snappy one-liners is my jam!
If I had a dollar for each time I’ve been asked that question over the past 20 years, I’d be a very rich woman! It’s a question both new and seasoned marketers face every year when they put together their marketing budgets. My answer varies depending on who’s asking and what they’re selling, but since most of my clients operate in the B2B technology space, I’ll focus my response on that audience.